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  • Writer's pictureFederico Nutarelli

Does Ramsey pricing apply to Pharma industry?


What happens to the quantity sold of a product when the price elasticity of similar products increases in the pharmaceutical industry? In other words, do we expect that, whenever the price of a medicine belonging to a certain pharmaceutical class increases, the quantity sold of a product belonging to the same class increases or decreases? Check out our latest results to find out!

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